Privacy Policy

1. Introduction

WhichAI (referred to as “we,” “us,” or “our”) is committed to protecting your privacy. This policy outlines how we collect, use, and manage your personal information in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and, where applicable, the UK/EU General Data Protection Regulation (GDPR).

2. Information We Collect

We collect information that is necessary to provide our AI advisory services and $495 Strategic Roadmap. This includes:

  • Identity Data: Name, job title, and company name.

  • Contact Data: Email address and phone number.

  • Technical Data: IP address, browser type, and device identifiers collected via cookies and pixels.

  • Usage Data: Information about how you use our website and interact with our advertisements.

3. How We Collect Your Data

We collect data through:

  • Direct Interaction: When you fill out a form, purchase a roadmap, or contact us.

  • Automated Technologies: As you navigate our site, we use Meta Pixels and Google Tags to collect technical data about your equipment and browsing patterns.

4. How We Use Your Information (The “Why”)

We use your data to:

  • Deliver the services and roadmaps you have requested.

  • Advertising & Retargeting: We use your behavioral data to show you relevant WhichAI content on Facebook, Instagram, and Google.

  • Operational Excellence: To improve our website performance and client user experience.

  • Compliance: To meet our legal and financial obligations in Australia.

5. International Data Transfers

WhichAI operates globally. Your data may be stored or processed in these jurisdictions. We take all reasonable steps to ensure that any overseas recipients handle your data with the same level of protection required under Australian law.

6. Your Rights & Data Control

You have the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Ask us to update or fix inaccurate information.

  • Deletion: Request that we delete your data (subject to Australian financial record-keeping laws).

  • Opt-Out: You can opt-out of marketing communications and behavioral tracking at any time via our Cookie Preference Center or the unsubscribe link in our emails.

7. Security

We implement industry-standard security measures (including encryption and secure API transfers) to protect your data from unauthorized access, loss, or misuse.

8. Contact Us

If you have questions about this policy or wish to exercise your rights, please contact our Privacy Officer at: Email: [Insert your professional email, e.g., hello@whichai.com.au] Address: [Insert Business Address, Brisbane, QLD]